Thursday, July 24, 2014

TicketNetwork Settles Deceptive Marketing Complaint - NYTimes.com

TicketNetwork Settles Deceptive Marketing Complaint - NYTimes.com:

'via Blog this'


What exactly is the difference between what went on here, and what goes on in the Ticketmaster or StubHub realm?

Everyone is reselling tickets. Why is it okay for Ticketmaster to operate as a secondary seller, but no one else?  What about the deals they have between MLB, the NFL, or the sites they run for individual sports teams?

They call "TicketNetwork" deceptive. In reality, it's no more deceptive than Ticketmaster selling as a primary and secondary seller, all in one. The settlement described in this article is the result of a waste of resources by law enforcement, and an unethical preservation of Ticketmaster and StubHub's near monopolistic control of ticket distribution in many markets.




Tuesday, July 22, 2014

TDF Tedium

The other day, I noticed a tweet from the Twitter feed of @TKTS that was promoting a specific Broadway show, and I blogged about it (this blog, "TDF Playing Favorites?" 7/19), and what it might mean. I questioned if this was a policy change by TDF, the non-profit purveyor of discount theater tickets via the well known TKTS outlets in Times Square, and elsewhere. I noted how producers of shows that were not promoted via the @TKTS twitter feed might be displeased at not getting the same treatment.

The TKTS outlets have always maintained a neutral position on the shows that let them sell their tickets. TKTS ticket sellers do not advocate for or against any shows, and I commented on how this was the correct position to take. I wrote that the @TKTS twitter feed, by highlighting a specific show, was out of step with that longstanding policy.

I further stated that TDF/TKTS ought to be transparent about what they were doing. If these were perhaps unlabeled "sponsored tweets", or, if a new and different policy or experiment were being tried, TDF/TKTS had an obligation to maintain fairness with respect to the shows that let TKTS sell their tickets.

Apparently, this was a very bad thing that I did.

I received a furtive late night Facebook message from a TDF operative. Here is how the exchange went:


I didn't know this fellow, never met him before, but I guess he knew me. I suppose he felt he knew me well enough to order me around, as though I were now his underling.

After looking him up on Facebook, and Twitter, I learned that he is a P.R. guy at TDF. I figured that might explain his defensiveness. I had the temerity to question a TDF policy, and TDF P.R. coughed up a hairball. But, it was nearly midnight on Saturday night, I thought I was the only one with no life! Why the attitude, why the paranoia?

And, what with the mention of the Shubert Organization? This is my personal blog. I only speak here for myself. I would think that would be clear, because in spite of Leshay's second message to me (or a later tweet), I make no reference at all on this blog to the Shubert Organizaton, or any specific employers of mine . Right under the title of my blog, it says "Liberal musings on politics, culture, and life", not "Journal of TDF Criticisms". Is this a ham-handed attempt at intimidation? Or, is he an angry right-winger at odds with my politics?

In any case, my call for transparency is not likely to be heeded. After that charming exchange the following tweet appeared in the @TKTS feed, but was then deleted. It remained in my feed:



So, while important enough to tweet at 12:26 A.M., but not important enough to retain in the feed, it would seem that the opaque, thuggish, Soviet style P.R. will be the order of the day. 


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So now, if we are to understand that the @TKTS show specific tweets are NOT sponsored, what then to make of them? Are they innocuous promotional tweets that are designed to help keep the TKTS "fans engaged", or something else entirely? It's not that easy to tell. Take a look: 






The first picture shows what may be meant by keeping fans "engaged". Alerting them to the new Thursday matinees, and the three shows offered, seems benign. 

The second picture, however, is problematic. Specifically advertising a 50% discount may seem like just a TKTS thing but with the TKTS booth across the street from the theater where Holler If Ya Hear Me was playing, puts TDF/ TKTS in direct competition for sales to the show with the show's producers. It doesn't take a marketing genius to know that the producers of the show would much prefer that potential customers purchase full price tickets, or other discounts outlined in the show's own marketing plan, than have TKTS put a price lid on sales at 50% off.

Yes, the shows do set their TKTS price point, but that is beside the point. No show advertises that price. You've never seen an ad where a show will advertise it's TKTS price. It hurts any show when TKTS advertises the specific discount being offered, because it thoroughly undermines the individual marketing plan of each show, which, by the way, costs each show a pretty penny. 

More examples: 






The first two of these are the damaging sort of tweets I'm talking about. The last one fits more along with the benign sort of tweets. There are many examples of both kinds but I think you get my point.


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But now I'm led to another question. Why in the world does TKTS need this kind of marketing? The TKTS booth is an iconic NYC institution (it says so in one of their tweets). They are a non-profit service organization created to help sell unsold theater tickets. They collect a commission on each ticket sold to fund its operations and support other education programs. They sell millions of tickets each year, and that adds up to a lot of commission income. Over the years, they have become quite the 800 pound gorilla of Broadway.

Now it seems, as I've outlined in the past, the mission of TDF/TKTS doesn't fully align with the mission of the shows that they are selling tickets to. They are now competing with shows for the same customers. How else to explain the promotion of price in the TKTS tweets?

The financial health of individual shows is less important to TKTS than selling the ticket to that show. A ticket sold at the box office, or online, is a ticket not sold at TKTS and a missed opportunity for collecting that commission. The healthier the show, and the fewer tickets made available to TKTS means decreased revenue for TDF. A few long running hits are the lifeblood of TKTS, but shows like Book of Mormon, Wicked, or The Lion King, the strongest shows on Broadway, contribute nothing to the TDF bottom line.

This nascent line of TKTS marketing is an ill wind for Broadway. If it were to continue and become more prominent than just the @TKTS twitter feed, no show less than a full out hit will be safe from the 800 pound gorilla of Broadway. Competition is good, but not when you are competing with yourself.

Watch out for falling hairballs.


Sunday, July 20, 2014

In the Wee Small Hours

                         

Saturday night fades into Sunday morning. No one stirring except me and Pravda. In the darkness, a presence. A ghost in the machine.

No, just last call. Set 'em up!

Saturday, July 19, 2014

TDF Playing Favorites?

TDF, the Theater Development Fund, is the non profit organization that runs the TKTS discount ticket centers in Times Square, the South Street Seaport, and in Brooklyn. They sell tickets to Broadway, Off Broadway, and to other events as well. They collect a commission on each ticket sold, and they provide many worthy programs to promote theater.

I've criticized some of their policies here on my blog in the past, but I won't rehash old complaints now. There is something I only noticed today, however, that seems to strike a somewhat dissonant chord. It may be that there it is a new policy now in force, or perhaps it may have been going on for sometime under the radar.

The Twitter account of TKTS, @TKTS, is now being used to promote specific shows. Here is the tweet that caught my eye:

TKTS @TKTS
IF you love @idinamenzel THEN see her on Broadway in @IfThenMusical, 40% off tonight's performance at #TKTS  via @TKTSMark


Now, I'm sure the producers of If/Then are quite pleased with this plug. I wonder how the producers of other shows, not being promoted this way, would feel about it. Especially other shows that are offering their seats for sale at the TKTS locations.

Are the producers of If/Then paying TDF for this bit of helpful promotion? If so, shouldn't the tweet be marked as a "sponsored tweet"? If not, who makes the decision what shows get to benefit from the @TKTS twitter feed?

Why is this even an issue? It has always been the policy of TKTS to provide a level playing field with regard to the shows that they sell. Ticket sellers there are discouraged from advising patrons which shows to see, a wise policy that is fair to all shows offered, and helps to keep their long lines from getting too bogged down.

Has TDF/TKTS decided to start to play favorites? If this is a new policy, or an experiment, TDF needs to be more transparent about it. They should make clear how these promotions are done, are they being paid, and regardless of the answers to these questions, they should maintain a strict policy of fairness and continue to provide a level playing field for all productions that allow their tickets to be sold at the TKTS outlets.  

Ring of Earworm Theater

                            

Oh those mariachi horns! A powerful earworm, to be sure.

1930 Vintage Broadway

                              


A look at Broadway, from uptown to downtown, from circa 1930.

They were getting ready for the Great Depression, but they didn't really know how bad things would get. Then, of course, World War II. Tough times ahead.

Seems like there are always tough times ahead.






Thursday, July 17, 2014

The Abominable Earworm Theater

                        



It's almost time for The Late Show, In Color. I always saw it in black and white because that's all I had way back then. Time marches on, and the Earworm keeps on-a-crawlin'.