Marketers have been trying to sell unneeded things to gullible consumers for years.
Believe it or not, people buy the oddest things.
Why do people buy such unnecessary things?
Sometimes it's just a dumb fad.
Sometimes it's just a con job.
TodayTix, the mobile app that caters to millennials that don't know how to buy Broadway theater tickets, now, after raising their fees, offers to sell tickets to shows up to thirty days in advance. That's a remarkable development in the same way that the sun rises in the east and sets in the west. Who knew that a service that offers LESS than the primary ticketing platforms could trumpet the fact that their services are, without exception, duplicative and unnecessary, yet spin them as innovative and novel?
I guess it's just all in the marketing.