Monday, July 6, 2015

Broadway's Kinky Boots Ticket Lottery Goes Digital - TheaterMania.com

Broadway's Kinky Boots Ticket Lottery Goes Digital - TheaterMania.com:

'via Blog this'


This new way of selling lottery tickets to a Broadway show sounds pretty nifty. The lazy way to snag the cheap seats makes it very easy on those frugal and hopeful theatergoers.

Just because something can be done, doesn't mean it's a good idea to do it, though.

I think having losers in the ticket lottery present at the theater, rather than responding to an email only if they win, is the better way to go.

This way, the losers aren't on hand to buy other non-lottery tickets after the lottery winners are announced. Most shows offer seats that are only a bit higher priced than lottery or rush, it makes sense for the losers to get those slightly higher priced tickets upon missing out on the lottery.

If the losers get their notice via email, they are liable to find something else to do, or see a different show altogether.

The lottery/rush crowd is notoriously averse to spending more than the absolute least they can for tickets, but why surrender the possibility altogether?



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