Friday, July 25, 2014

Hey, What's It To You?

There's a TV advertisement that's been around for a while, it may still be used. It was for Capital One Bank and their credit card. It was actually a series of different humorous situations with lovable Vikings and Alec Baldwin. Mostly dopey, you might, or might not, find yourself chuckling as the ad ends with the catchphrase, "What's in your wallet?"

I never much liked Capital One, or any bank, and it didn't take long for me to get annoyed by this line, repeated at the end of every Capital One commercial. The incongruity of Vikings and Alec Baldwin, that may test well in focus groups, was one thing. But the phrase itself, "What's in your wallet?", always struck me as not fitting into the message of the ad. Who cares what's in my wallet, and why should I put Capital One's card in there? It makes me think," I have American Express, and I don't need another credit card."

Well, someone, somewhere, was very impressed with this irritating and cloying advertisement. Now I see that Mazda, the car company, ends it commercials with "What do you drive?"

What do I drive? A car. And when I think about it, it's a car I'm comfortable with, is paid off, and have no intention of replacing, least of all with a Mazda. Certainly not a Mazda with an idiotic ad campaign that annoys the hell out of me.

What sort of narcissistic lamebrains are these marketers trying to reach with this kind of semi "in your face" and quasi-confrontational approach?

And while we're on the subject of idiotic ads, what's the deal with those side by side bathtubs in the Cialis ads?

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