I received this in my email today. It's from Broadway Genius, a group sales concern owned by a Broadway producer. It promotes an app that tells you whether the New York Times critic liked or did not like a given show.
Broadway's favorite website is now an app! DidHeLikeIt.com is your official guide and translator for all the Broadway theater reviews by Ben Brantley, the chief theater critic for the The New York Times.
We developed DidHeLikeIt.com for two reasons:
1. Everyone wants to know if Ben Brantley and The New York Times liked a Broadway show or not.
2. No one actually wants to read the reviews.
At DidHeLikeIt.com, you can find out if He liked it or not with a quick glance at our Ben-ometer.
And presto, you've just saved yourselves three hours of trying to decipher the latest linguistics lessons from Mr. Brantley! However, contrary to The New York Times' belief, the world doesn't revolve around him. Therefore, we also use the Ben-ometer for all of the other prominent publications in town so you can see whether or not other reviewers liked the show as well.
And now with the new Did He Like It™ App we’ll send you a push notification every time a new Broadway review comes out. Never be out of the Ben-loop again!
Download now and let Broadway reviews come to you!
I guess there are some people that might feel like this app and website are worthy, that those interested in theater would not want to read the New York Times reviews. The dumbing down of the population is an undeniable trend. But what is dumber than trashing the New York Times theater critic when you are a producer of Broadway shows?
Gee, I hope Ben doesn't carry a grudge.