Friday, September 6, 2013

The Trend's Not Your Friend

Taken from the Ken Davenport blog, with my response.

There are a lot of newbie producers these days. Many of them don't know how to produce. They waste a boatload of cash on "marketing consultants" and follow the premium/discount model like lemmings. Not every show can be a Book of Mormon, why market them the same way? With attendance hovering at 12 million, give or take, the only way to grow revenue is to raise prices. That would be the lame-brained path. Why can't the League come up with an effective way to develop new audiences? It would require leadership, maturity, and a commitment to the health of the industry, rather than the short sighted "every man for himself" paradigm we see that is so spectacularly failing now.   

No comments:

Post a Comment