Gmail isn’t the only email service, so let’s not get our panties in a bunch.
Google has gotten to the top of the heap by trying to HELP it’s users. Compare and contrast them with most any other company or industry. Let’s do “Broadway”.
Crazy confusing promotions. Higher than high prices on the best seats in the house. Cramped seating. Costly concessions. Deceiving pricing (at the TKTS Booth).
Maybe the only similarity would be the annoying and intrusive marketing data mining. But at least with Google, they offer delightful services in exchange, often for the wonderful price of “free”. Buying theater tickets has turned into a gauntlet rivaled only by the TSA screenings at the airports.
While I may be exaggerating a tad, the purchasing of theater tickets should be as frictionless as possible.
As for Google helping its users in dealing with spam, that should be the least of Broadway’s problems.