Why Retailers Ask for Your ZIP Code - NYTimes.com:
'via Blog this'
Since the lawsuits described in this article are only going to proliferate, and the instructions it gives for spoiling the data that is collected will only become more used by consumers, why don't forward looking merchants just drop the intrusive and time-wasting procedure that collects this ever decreasing in value data now?
Just the latest source of consumer data beaten to death. What's next, fingerprints and retina scans?